Ally & Monopoly

Born out of the Great Recession, Ally bank is on a mission to do it right by its customers, helping them to realize the true value of money.

But how do you stand out in a crowded market place, led by the big banks and teach financial literacy in a way that’s not boring, will engage people and is fun?

On National Online Bank Day, we turned 6 cities across America into a real life + AR board game of Monopoly. Millions participated, thousands won prizes and a whole lot of people had fun learning a thing or two about money.