25th Anniversary of Pokémon
Pokémon has a loyal fan base but wanted to grow the fandom with the masses. So to celebrate the brand’s 25th anniversary, Pokémon partnered with another 25-year-old force of pop culture, Post Malone, the most streamed artist globally, to record a cover of a 25-year-old hit song, mixed with Pokémon sound effects. For the music video of this unexpected collab, we created a stunning virtual concert experience featuring a motion-capture version of the artist and some of the most popular Pokémon.
Awards
2022 Webby – Advertising, Media & PR,Media & Entertainment Digital Campaign
2022 One Show Merit – Experiential / Virtual Events
2022 One Show Merit – Influencer Marketing / Multi-Channel
2021 Cannes Lion Gold – Entertainment
2021 Clio Entertainment Gold – Television/Streaming: Innovation
2021 Clio Entertainment Gold – Television/Streaming: Partnerships & Collaborations Campaign
2021 Clio Entertainment Silver – Games: Integrated Campaign
2021 Clio Entertainment Bronze – Television/Streaming: Experiential/Events
2021 Clio Entertainment Gold – Television/Streaming: Innovation
2021 Clio Music Silver – Branded Entertainment & Content
2021 Clio Music Silver – Experience/Activation
2021 Clio Music Silver – Innovation
2021 Clio Music Bronze – Brand and Artist Collaboration Integrated Campaign
2021 Clio Music Bronze – Partnerships & Collaborations
2021 Clio Music Bronze – Partnerships & Collaborations\
2021 Clio Music Bronze – Use of Music in Film/Video
