#PrideTogether

2020 was the first time in history the Pride Parade was canceled.

#PrideTogether was a social initiative that invited people from all across America, to march in the first of its kind, virtual Pride Parade.

Instagram was the perfect platform—famous for self-expression, and IG stories was a natural vehicle to showcase the parade, seamlessly connecting one walk to the next, creating one… long…continuous…virtual parade.