#EveryKiss

According to research, a significant portion of same-sex couples report discomfort with public displays of affection due to fear of negative reactions from others, with studies showing that around 68% of LGBTQ individuals avoid holding hands in public with their partner for fear of backlash.

What we saw was a unique opportunity to extend their signature line, “Every kiss begins with Kay” into a universal statement that shows that when Kay says every kiss, they mean…Every. Single. Kiss.