#CarryOnPuertoRico
When it comes to planning a vacation to Puerto Rico, travelers may be overwhelmed by a long packing list or a classic case of culture shock, but Rosario Dawson guarantees it’s a simple getaway that will leave a lasting impression.
The campaign captures the spirit of one of the Caribbean’s most-treasured destinations and conveys how visitors, especially those coming from the U.S., can immerse themselves in the island’s natural beauty as well as its vibrant and rich culture — from its best-in-class beaches to its lively music and diverse local cuisine, all within reach with just a short flight and a carry-on bag.
Sweepstakes
We commissioned four local and influential artists to share their stories and paint suitcases with unique scenes of Puerto Rico along with the tropical and historic experience. On social we asked for followers to share their stories to #CarryOnPuertoRico for a chance to win one of four trips to Puerto Rico and receive one of these unique suitcases.
